"It's easy to see why people pay to hear what he has to say."
 -Time 
 "Thousands of authors write business books every year, but only a handful reach star status and the A-list lecture circuit. Fewer still-one, to be exact-can boast his own action figure. . . . Godin delivers his combination of counterintuitive thinking and a great sense of fun." 
 -BusinessWeek 
 "This book is a gift." 
 -Jacqueline Novogratz, Founder, The Acumen Fund 
 "If Seth Godin didn't exist we'd need to invent him-that's how indispensable he is! You hold in your hands a compelling, accessible, and purpose-filled book. Read it, and do yourself a big favor. Your future will thank you!" 
 -Alan Webber, Founder, Fast Company 
 "This is what the future of work (and the world) looks like. Actually, it's already happening around you." 
 -Tony Hsieh, CEO, Zappos.com 
 "Thousands of authors write business books every year, but only a handful reach star status and the A-list lecture circuit. Fewer still - one, to be exact - can boast his own action figure....Godin delivers his combination of counterintuitive thinking and a great sense of fun." 
 -BusinessWeek