MIXOLOGY CRED: Cure is credited with sparking the craft cocktail renaissance in New Orleans. In 2018 Cure won a James Beard Award for "Best Bar Program." On the same level as Death & Co. and Dead Rabbit, Cure is a prestigious bar program and one of the few of this caliber that hasn't published a book.
WIDE-REACHING PLATFORM: Bodenheimer is the owner of four New Orleans cocktails bars as well as the Washington, D.C., bar Beaumont's. In addition to having a strong presence in two cities, Bodenheimer serves as the cochair of the board of directors for the Tales of the Cocktail, a major international event that attracts thousands of people interested in cocktails, where the book will be featured prominently.
GRASSROOTS SUPPORT: Bodenheimer will be tapping his deep network in New Orleans to get local luminaries (famous chefs, musicians, artists, tourism boards, and more) to both contribute to the book and support promotion.
MAGNETIC, MAGICAL APPEAL OF NOLA: New Orleans hosts 18 million visitors each year, most of whom arrive ready to experience the iconic cocktails, bars, and live music. The city's culture is one of the most celebrated and unique in the world. It is the birthplace of many cocktails and one of the best places in the world to get a drink.
IACP AWARD WINNER • JAMES BEARD AWARD NOMINEE •
From the foremost figure on the New Orleans drinking scene and the owner of renowned bar Cure--winner of the James Beard Award for Best Bar Program--a cocktail book that celebrates the vibrant city. "A definitive guidebook to the city's towering landmarks, both vintage and new. If you can't make it to New Orleans, buy this book--it's the next best thing."--Wayne Curtis, author of And a Bottle of Rum New Orleans is known for its spirit(s)-driven festivities. Neal Bodenheimer and coauthor Emily Timberlake tell the city's story through 100 cocktails, each chosen to represent New Orleans' past, present, and future.
A love letter to the city and the cast of characters that have had a hand in making it so singular,
Cure: New Orleans Drinks and How to Mix 'Em features interviews with local figures such as Ian Neville, musician and New Orleans funk royalty, plus a few tips on how to survive your first Mardi Gras. Along the way, the reader is taken on a journey that highlights the rich history and complexity of the city and the drinks it inspired, as well as the techniques and practices that Cure has perfected in their mission to build forward rather than just looking back. Of course, this includes the classics every self-respecting drinker should know, especially if you're a New Orleanian: the Sazerac, Julep, Vieux Carré, Ramos Gin Fizz, Cocktail à la Louisiane, and French 75. Famous local chefs have contributed easy recipes for snacks with local flavor, perfect for pairing with these libations.
Cure: New Orleans Drinks and How to Mix 'Em is a beautiful keepsake for anyone who has fallen under New Orleans's spell and a must-have souvenir for the millions of people who visit the city each year.
Includes Color Photographs
