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Product Roadmaps Relaunched Spiral-Bound | 2017-11-28

C. Todd Lombardo Bruce McCarthy Evan Ryan Michael Connors

★★★★☆+ from 501 to 1,000 ratings

$36.29 - Free Shipping

A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy.

This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you'll learn to communicate how your products will make your customers and organization successful.

Whether you're a product manager, product owner, business analyst, program manager, project manager, scrum master, lead developer, designer, development manager, entrepreneur, or business owner, this book will show you how to:

  • Articulate an inspiring vision and goals for your product
  • Prioritize ruthlessly and scientifically
  • Protect against pursuing seemingly good ideas without evaluation and prioritization
  • Ensure alignment with stakeholders
  • Inspire loyalty and over-delivery from your team
  • Get your sales team working with you instead of against you
  • Bring a user and buyer-centric approach to planning and decision-making
  • Anticipate opportunities and stay ahead of the game
  • Publish a comprehensive roadmap without overcommitting
Publisher: Ingram Publisher Services
Original Binding: Trade Paperback
Pages: 265 pages
ISBN-10: 149197172X
Item Weight: 1.0 lbs
Dimensions: 7.2 x 0.5 x 9.2 inches
Customer Reviews: 4 out of 5 stars 501 to 1,000 ratings
Bruce McCarthy is CEO of UpUp Labs and President of the Boston Product Management Association. Having spent a lifetime as a builder and innovator, Bruce has a passion for helping crossfunctional product development teams work better together to deliver great products to market faster. Bruce is an internationally recognized thought leader and sought after speaker on product roadmapping and prioritization. Bruce and his team work with companies such as Vistaprint, Localytics, Zipcar, Johnson & Johnson, and Huawei, ?providing coaching, mentoring, and tools such as R?eqqs?, the simple, affordable roadmapping tool, and Awesomeness, ?a tool for measurably enhancing team effectiveness.